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South Africans bought 350,000 bottles of a caffeine hair-loss shampoo

South Africans bought 350,000 bottles of a caffeine hair-loss shampoo

Last year South Africans bought 350,000 bottles of a caffeine hair-loss shampoo that was slammed in the UK

Last year it sold more than 100,000 bottles of its Plantur 39 Phyto-Caffeine Shampoo in South Africa, the German Dr. Wolff Group said on Wednesday.

It also sold nearly 250,000 bottles of its more broadly targeted Alpecin Caffeine Shampoo that comes in different variants, for total sales of some 350,000 bottles.

Health and beauty retailers sell the various shampoos at prices ranging from just over R100 to around R160, putting total sales at a value of around R40 million.

The German company claims its caffeine hair products counter hair loss, as long as it is not as a result of a medical condition.

But at the end of March, the UK’s Advertising Standards Authority banned the company from claiming it can help reduce hair loss, saying there was no proof its products work.

Dr. Wolff submitted research on caffeine and “hair pull tests” to the UK ASA, but the body said it never pointed to any decent study of its own products being used by consumers who saw results.

Top selling hair loss shampoo

“We concluded that the claim ‘it can actually help to reduce hair loss’ had not been substantiated and was therefore misleading,” the UK ASA ruled.

Asked about the UK ruling, the Dr. Wolff Group told Business Insider South Africa it did not accept the UK ASA finding. The company pointed to a study it had part-funded that reported “new growth-promoting effects of caffeine on human hair follicles” – in test-tube tests.

Another study found that caffeine absorbed into hair can make it 13.2% stiffer.

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Caffeine effective in preventing hair loss

Top selling hair loss shampoo

Dr. Wolff launches Alpecin Sport Caffeine Shampoo

Dr. Wolff launches Alpecin Sport Caffeine Shampoo CTX in Hong Kong

New Alpecin Sport Caffeine Shampoo energises “tired” hair roots. Dr. Wolff Research has been studying the effect of caffeine on hair for 15 years.

The result is effective hair care products which prevent hair loss. The new Sport Caffeine Shampoo contains Caffeine and Taurine to ensure effective preventi

Sport can have a destructive effect on hair roots. Physically active men who engage in sports often suffer from hair loss.

But this doesn’t have to be. The right prevention can effectively combat hair loss for anyone wanting to stay fit and keep their hair. For this reason, Alpecin Sport Caffeine Shampoo is recommended for physical active men.

The human hair root is a high-performance organ that – like muscles – requires a lot of energy. In adults, the combined growth of the entire hair averages over one kilometre a month.

During the training and competition stages in sport, athletes take additional food supplements to meet their increased energy demands.

Unfortunately, hair often gets neglected. In biological terms, hair is less important for the body. “As a result, in the case of high demand, muscle cells may use the hair’s energy reserves during physical exertion.

So you can easily imagine that hair is literally starving and suffering”, explains Dr. A. Klenk, leading scientist at Dr. Wolff Research. Increased energy demands from sport can therefore damage hair roots.

With the new Alpecin Sport Caffeine Shampoo CTX and its caffeine (C), taurine (T) and special micronutrient (X) ingredients, sportsmen are able to supply hair roots with new energy.

It provides the hair roots with optimum care and was developed especially for active men with increased energy demands.

Thanks to the special formulation, caffeine is transported to the scalp and hair follicles in just two minutes. It strengthens and protects weakened hair roots and prevents hair loss.

The contained ingredients biotin, zinc, magnesium and calcium work simultaneously to support important metabolic processes for strong hair growth.

Alpecin Sport Caffeine Shampoo CTX is now available exclusively at Mannings in Hong Kong.

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