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Hair Care Market-Growth

Hair Care Market-Growth, Trends and Forecast (2019-2024)

The haircare market is forecasted to reach USD 116.33 billion by 2024, registering a CAGR of 3.35% during the forecast period (2019 – 2024). The growing demand for organic/natural products for personal grooming has become one of the primary concerns for individuals. Among the organic hair care products, owing to its wide usage, conditioners and shampoos held a majority share in the global organic haircare market in 2018.

Furthermore, anti-dandruff organic hair oils are expected to register robust growth over the forecast period.

Scope of the Report

The haircare market includes shampoo, conditioner, hair oil, hair spray, and others. The other hair care products include hair mask, hair gel, hair serum, colour, and various heat protective products. The market is segmented by distribution channel, which includes supermarket/hypermarket, speciality stores, convenience stores, and online retail stores. Other retail stores include drug stores, salons, etc.

Key Market Trends

Growing Demand for Organic Hair Care Products

The high demand for natural ingredients has been quite evident in the market studied, which has led to the majority of companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients.

Among the organic hair care product types, such as conditioners and shampoos, serums and oils, and styling, the former holds a majority of the share in the global organic hair care market, owing to its wide usage.

Furthermore, anti-dandruff organic hair oils are expected to register robust growth over the forecast period. The demand for organic hair care products in Western Europe is expected to increase at a substantial rate.

Moreover, the growing personal care industry is expected to boost the market in Latin America.

Asia-Pacific Dominated the Hair Care Market

China is the second-largest market for hair care products worldwide, only after the United States. In APAC, the country holds the largest market share and is expected to hold its position during the forecast period. It has the potential to become the largest market of hair care products over the next five to ten years.

The usage of premium hair care products is most prevalent in tier one megacities, with increasing penetration in China’s inland tier two and tier three cities. This is further likely to increase with the growing middle class and consumption of consumer products.

The increasing internet penetration and push of e-commerce companies to attract consumers is driving the sales from e-commerce in the Asia-Pacific region, while sales from the physical retail channel continue to dominate the market.

Competitive Landscape

The industry leaders include L’Oreal, Henkel, and Procter & Gamble. The key players are actively focusing on gaining larger market shares, through constant innovation in products and investments in R&D, for the development of niche products. Considering the above-mentioned factors, the competitive rivalry in the industry is assessed to be high. Some key developments in the hair care market are as follows:

– Johnson & Johnson announced plans to start vertical construction on USD 18 million at the Lake Nona facility. This expansion helps to provide internal and external service to North American-based companies and functions in the Johnson & Johnson family, as well as Fortune 500 companies.

Reasons to Purchase this report:

– The market estimate (ME) sheet in Excel format
– Report customization as per the client’s requirements
– 3 months of analyst support

Hair Care Market-Growth, Trends and Forecast (2019-2024)


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