Dry Shampoo Market Forecast
Dry Shampoo Market Forecast, Trend Analysis & Competition Tracking – Global Market Insights 2019 to 2027
Dry Shampoo Market Rides on its Unique Selling Point of Water –Free Cleansing
Fact.MR’s recent study conducted on dry shampoo market reveals that the market is anticipated to grow at a CAGR of ~ 5% during the forecast period. Dry shampoo, with its unique selling point of extracting oil from the scalp without the use of water, will be one of the key factors that will drive the growth of the market. This is further propelled by a fast-paced lifestyle, hectic work hours and the propensity of living in highly polluted cities.
With experts opining that regular washing of hair can cause damage to the hair, there is a rising inclination of consumers towards natural and organic cosmetic products. This is driving the market rigorously. Some of the conventional shampoos are filled with damage-causing chemical ingredients that are triggering hair-fall and scalp related problems among consumers.
Hence, there is a shift of consumers towards natural dry shampoo. The demand for dry shampoo is expected to experience significant growth by the end of the forecast period owing to water scarcity seen in many countries globally. This is creating lucrative opportunities for key stakeholders in the dry shampoo market.
Digital and E-Commerce Platforms Will be the Hot Spots for Revenue Generation
Presently, the sales of dry shampoos through modern trade holds a major share in the global market. There are plenty of small players largely dependent on traditional channels like distributors/ retailers for the sales of their products. The traditional brick and mortar stores are unable to maintain growth and profitability. As a result, the trend seems to be shifting towards the digital landscape with more and more consumers veering towards e-commerce. The majority of tier I and tier II players are focusing on enhancing their e-commerce platforms. The prevalence of online channels has skyrocketed in the recent past, thereby making this an integral consideration of the dry shampoo manufacturer’s strategic plan.
Social Media Marketing Will Drive Customer Conversion in the Dry Shampoo Market
Social media has impacted the beauty industry in more ways than one could imagine. While makeup and skincare have reigned supreme on various social media platforms, the hair care market is slowly joining in. The effect of the growth of social media and mobile platforms should come as no surprise.
Consumers are spending more time on mobile devices. Consumers will increasingly look for brands that reflect their values and will respond to brands that are brave and open about causes and even their failures. Social media not only offers a quick response to dishonesty or patronizing campaigns but also provides a chance to talk to and connect with consumers like friends.
The Asia Pacific to be the Hub of Profitability Owing to High Consumption
Increasing demand for western hair care in the emerging economies is expected to drive the dry shampoo market over the forecast period. This can be attributed to an escalating middle-class population coupled with a rising disposable income. Countries in East Asia and South Asia represent potential opportunities for dry Shampoo.
New-age hair styling, hair treatment and hair coloring coupled with the willingness of consumers to spend on personal care products such as shampoo, conditioners, and others is leading to a heightened availability and changing consumption patterns. Emerging nations such as, Malaysia, India, and China, represent the substantial market share for such products and penetration, which is likely to yield significant revenue opportunities.
dry shampoo market by function
Niche Applications and Bio-based Ingredients Are Riveting Trends in the Dry Shampoo Market
Dry Shampoos are pioneering research in bio-based ingredients. Many global, vital players are strategically investing in sustainable development. New products have been launched after improving their environmental profile with high biodegradability levels thus giving the market a jumpstart.
Demand for classic and niche hair conditioners is rising, especially in mature markets such as Europe and North America. Initially, the development and production of niche dry shampoo were in the ambit of only small manufacturers. However, with an increase in its demand, global key players are increasingly focusing on strategic investments for the development of classic and niche dry shampoo through acquisitions of luxury and classic brands.
Counterfeit Products Continue to Remain an Indefinite Challenge in the Global Dry Shampoo Market
Counterfeit products in the cosmetic industry pose a severe threat to the safety and trust of consumers. Moreover, cosmetic counterfeiting has increased in recent years. Fake products with similar packaging have made it difficult to differentiate between counterfeit and original products. The cases of counterfeit cosmetic products such as hair color causing severe allergic reactions have seen a rampant rise. To offset this, the selling portals, product pricing, and packaging are considered as essential points that differentiate fake products from original ones.
Furthermore, stringent regulations have been introduced in the cosmetic industry that helps to differentiate authentic products from counterfeit cosmetic products. Anti-counterfeiting groups are also being formed to fight against fake products in the cosmetic industry.
Prominent Companies Are Focused on Enhancing Their Product Portfolio
Recently, ‘Procter & Gamble’, a multinational consumer goods corporation, has launched numerous waterless dry shampoo and associated products. The company said that these new products are specially designed to provide to the diverse hair care needs of all women without using a single drop of water.
Apart from the conventional dry shampoos in the market, a handful of players are aiming to create an edge over their competitors by designing products with special features. Moreover, customers are largely demanding innovations in the existing and conventionally produced shampoos. For instance, dry shampoos for dry hair, keratin-treated hair, colored hair, for nurturing the hair and to provide a personalized touch. The inclusion of these features in the existing portfolio is anticipated to attract more new customers apart from the existing customer base. Catering to these special feature shampoos is anticipated to strengthen the brand and customer relationships in the long run.
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Prominent Players Operating in the Dry Shampoo Market Are Focused On Increasing their Production Capacity
Significant shares in the dry shampoo market is acquired by top players such as Roquette Freres SA, Emsland Group, Puris Proteins, LLC, Cosucra and Quadra Chemicals. Since their inception, these players have increased their revenue and market presence rigorously and are focused on increasing their production capacity to fulfill the global demand.
Some noteworthy developments in the dry shampoo market are as follow:
Product Launch: In October 2019, Avena Foods, Unilever has announced that it has acquired Lenor Japan, a skincare business with a presence in Japan and China
Collaboration/ Joint Venture: In July 2019, Henkel will enter into a Joint Venture with personalized hair coloration provider eSalon.com
Product Launch: In March 2019, Procter & Gamble has launched several dry shampoo products and the company has launched its first new retail hair care brand in four years.
Business Strategy: In April 2019, Shiseido’s Chinese subsidiary has signed a Joint Business Plan with Alibaba Group aimed at strengthening their cooperation.
Business Strategy: In April 2017, Shiseido terminated agreements with Burberry for distribution of Burberry’s beauty products.
Acquisition: In 2017, Shiseido announced the acquisition of a US-based start-up, MATCHCo.
Acquisition: In 2017, Kao Corporation acquired Oribe Hair Care, LLC, from Luxury Brand Partners, LLC.
Acquisition: In 2017: Coty Inc. acquired a 60% stake in Younique, for US$ 600 Mn, Younique is an online retail beauty platform.
Dry Shampoo Market Forecast, Trend Analysis & Competition Tracking – Global Market Insights 2019 to 2027
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