With competition intensifying in most hair care categories, manufacturers have tried to keep up with demand by expanding their product ranges, adding ingredients to their original formulas and positioning the end products accordingly.
Shampoos and conditioners, in particular, are offered in a wide range of bottle colours, with a different colour used for each formula, with most making claims about what benefits the product brings to the users’ hair, usually within 2-4 weeks.
With this strategy comes high expectations from consumers: if they cannot see results within a few weeks, they are unlikely to purchase the product again and switch instead to a new product or brand.
Manufacturers therefore need to provide product quality and ensure results, otherwise they cannot expect customer loyalty.
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The competitive landscape did not change significantly in 2013; Procter & Gamble Co retained the leadership position in hair care, with a value share of 25% of total sales, followed by L’Oreal with 21% of total value sales.
Over the forecast period, the various hair care categories will see a range of performances in volume terms. For example, while 2-in-1 products will lose further share, standard shampoos and conditioners will gain.
Customers are expected to spend more time and money on their hair, although this will be focused on those two key product types. Manufacturers that can offer and maintain quality as well as remain competitive, advertise suitably and demonstrate innovation are expected to register the strongest performances.
Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in United Kingdom with research from Euromonitor’s team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you’re in the Hair Care industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
The Hair Care in United Kingdom market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Hair Care in United Kingdom?
* What are the major brands in United Kingdom?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Partial Table of Contents:
HAIR CARE IN THE UNITED KINGDOM
LIST OF CONTENTS AND TABLES
Table 1 Sales of Hair Care by Category: Value 2008-2013
Table 2 Sales of Hair Care by Category: % Value Growth 2008-2013
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2008-2013
Table 4 Sales of Styling Agents by Type: % Value Breakdown 2008-2013
Table 5 NBO Company Shares of Hair Care: % Value 2009-2013
Table 6 NBO Company Shares of Salon Hair Care: % Value 2009-2013
Table 7 LBN Brand Shares of Hair Care: % Value 2010-2013
Table 8 LBN Brand Shares of Colourants: % Value 2010-2013
Table 9 LBN Brand Shares of Salon Hair Care: % Value 2010-2013
Table 10 LBN Brand Shares of Styling Agents: % Value 2010-2013
Table 11 LBN Brand Shares of Premium Hair Care: % Value 2010-2013
Table 12 Forecast Sales of Hair Care by Category: Value 2013-2018
Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2013-2018
Table 14 Forecast Sales of Hair Care by Premium vs Mass: % Value 2013-2018
L’Oréal (uk) Ltd in Beauty and Personal Care (united Kingdom)
Summary 1 L’Oréal (UK) Ltd: Key Facts
Summary 2 L’Oréal (UK) Ltd: Operational Indicators
Summary 3 L’Oréal (UK) Ltd: Competitive Position 2013
Procter & Gamble UK Ltd in Beauty and Personal Care (united Kingdom)
Summary 4 Procter & Gamble UK Ltd: Key Facts
Summary 5 Procter & Gamble UK Ltd: Operational Indicators
Summary 6 Procter & Gamble UK Ltd: Competitive Position 2013
Unilever Home & Personal Care Ltd in Beauty and Personal Care (united Kingdom)
Summary 7 Unilever Home & Personal Care Ltd: Key Facts
Summary 8 Unilever Home & Personal Care Ltd: Operational Indicators
Summary 9 Unilever Home & Personal Care Ltd: Production Statistics 2013
Summary 10 Unilever Home & Personal Care Ltd: Competitive Position 2013
Beauty and Personal Care Overall Sees Strong Growth
Multi-functionality Is A Key Trend in 2013
Procter & Gamble UK Ltd Continues To Lead
Full Table of Contents is available at:
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