Keranique Expands Retail Presence
Having launched online last year at Sephora.com, Keranique has begun roll out to Sephora stores in 20 physical locations as a result of the success seen with ecommerce.
This is in addition to already being on shelves in Ulta, and online with Ulta, Nordstrom, and HSN. The Atlantic Coast Brands owned product line is also broadening their reach into all 68 Beauty Brand stores and Lord & Taylor’s online store.
An estimated 46 million women face some form of hair loss, including thinning hair. Joel Goldsmith, Keranique’s head of sales, feels that there is a great opportunity for helping younger audiences as well.
Younger women are taking skin care seriously, and starting to proactively fight wrinkles. Goldsmith thinks that the same will happen with hair care.
One of the challenges that the brand hopes to address is the social stigma over women’s hair loss. By bringing the issue into the open via advertising and education, the brand hopes to help women be able to discuss and address this ‘taboo’ subject.
As part of this outreach, Keranique recently partnered with Franco Della Grazia, a lead stylist at Cutler NYC and on-air beauty expert, as a brand ambassador.
“While most brands trying to address women’s hair loss slant towards a more medicinal look and approach, we’ve created a solution that not only works clinically, but doesn’t neglect the beauty aspect of haircare,” said Andrew Surwilo, the cofounder and CEO of Atlantic Coast Brands, the creators of Keranique.
Keranique®, the Women’s Hair Growth Experts™, has developed a system of haircare solutions to effectively address the underlying causes of women’s hair thinning and loss.
Formulated with its proprietary Keratin Amino Complex™, the collection of mild cleansers, gentle conditioners, intensive treatments, and light-weight styling products help nourish the scalp and fortify thinning hair, in order to promote healthy hair growth, protect against hair loss and damage, maximize fullness and create the optimal environment for fuller, thicker, healthier hair.
For more information, please visit http://www.Keranique.com.