Hair Care in Mexico – New Market Report

anti dandruff shampooThe December 2011 COFEPRIS agreement resulted in the deregulation of anti-dandruff hair care products.

Companies interested in introducing new anti-dandruff shampoos and/or conditioners no longer have to complete a sanitary registration, a long process which significantly delayed the launch of anti-dandruff products in Mexico.

Competitive Landscape

With a 23% share of value sales in 2012, Procter & Gamble de Mexico remained the leader in hair care. Although the company remained the leader, 2012 was not a very good year for many of its leading products. Pantene, one of its leading hair care brands, faced strong competition in terms of innovation from L’Oreal.

The 2011 deregulation of anti-dandruff products also negatively affected the company’s well-known Head & Shoulders brand, which now faces greater competition from the entry of new innovative anti-dandruff products, such as Unilever’s Clear brand.

Procter & Gamble was the company which initiated the shift towards large packaging sizes, but with consumers very much unwilling to tolerate any price increases, this shift was counterproductive for the company.

Industry Prospects

Constant innovation in hair care is a key driver of growth, so the introduction of more innovative products is expected over the forecast period. The focus of innovation will be fast-acting products for specific needs. The 2011 deregulation will continue to positively impact growth in hair care, with the rapid introduction of newly developed products strongly driving growth in the anti-dandruff segment.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Mexico with research from Euromonitor’s team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you’re in the Hair Care industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Mexico market research report includes:

* Analysis of key supply-side and demand trends

* Detailed segmentation of international and local products

* Historic volumes and values, company and brand market shares

* Five year forecasts of market trends and market growth

* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Mexico?

* What are the major brands in Mexico?

* Which types of styling agents are most common?

* How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

* Track key industry trends, opportunities and threats

* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

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