This report covers the present scenario and the growth prospects of the Hair Care market in the US for the period 2014-2018. To calculate the market size, the report considers the total sales and consumption of hair care products in the US.
There have been increasing occurrences of hair-related problems among consumers in the US such as dandruff, itching, flaking, hair loss, split ends, tangling, and damaged hair.
As a result, there has been a growing demand for hair care products such as shampoos for dandruff; hair oil and serums for frizzy and damaged hair; and conditioners for smoothing. Hair care companies are focusing on products designed for specific hair problems
According to the report, there are several factors driving the growth of the Hair Care market in the US.
One of the main drivers is the increase in instances of hair-related problems among customers such as dandruff, excessive hair loss, split ends, and itching. Vendors are launching specific products to tackle the various problems.
Further, the report states that the growth of the Hair Care market in the US is curtailed by some serious challenges.
One of the main issues hindering market growth is the intense competition in the market from counterfeit hair care products that are available in the market, which is slowing down the growth of the genuine brands.
The report also includes a discussion of the other vendors operating in this market. The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry.
The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Other Prominent Vendors
John Paul Mitchell Systems