This sluggish performance was partly due to the contraction of a number of categories, including antipruritics and haemorrhoid treatments.
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This is translating into increasing spending on treatments which allow them to solve problems which were previously ignored.
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The main driver of growth within dermatologicals was the population growth of both babies and elderly people.
Both children and the elderly have sensitive skin, leading to higher likelihood of skin allergies and conditions.
Hair care did not continue with the strong current value sales growth which had been seen since 2011. Whilst Slovaks were interested in hair care products with added benefits and revitalising effects for their hair, their interest in standard products, such as styling agents or perms and relaxants, declined.
Therefore, hair care saw a marginal value sales increase in 2014.
Innovation was again the most important driver of growth in hair care in 2014. New brands and products emerged, and the majority of them featured advanced technology and segmented solutions (according to hair type, specific needs and combined benefits), especially in hair loss treatments and styling agents.
Fish oil is popularized by the healthy benefits it offers. Many people from around the globe are using the natural ingredient for various health purposes, such as for disease prevention. However, it seems that fish oil is also an excellent alternative for individuals who want to improve their appearance.
Fish oil is believed to have several beauty benefits. According to some experts, the omega-3 fatty acids in fish oil can potentially have a positive effect on the health and appearance of the hair, skin and nails.
The product comes from the same branch of business that markets Mintop, the leading dermatologist recommended brand, the Hyderabad-based company said in a release issued here on Friday.
The dominant category in hair care is standard shampoo. In 2014 sales shampoo accounted for 64% of total hair care sales amounting to GEL56 million, with current value sales up by 4% over the previous year.
Colourants is other large category with 15% of value sales, reaching GEL13 million. 2-in-1 products remain popular amongst saver buyers; value sales of the category accounted for 9%, gaining GEL8 million.
Nutraceutical Wellness, LLC, announced today the official launch of the company, a first of its kind wellness brand dedicated completely to helping consumers achieve healthy hair, using clinically proven ingredients.
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