Reality TV Star and Celebrity Hairstylist Tabatha Coffey Launches Secret Cover, a breakthrough for women seeking thick, full hair

Secret ExtensionsTabatha Coffey, star of Bravo TV’s “Tabatha Takes Over,” has teamed up with California-based company On Demand to launch the innovative hair beauty product Secret Cover.

“Secret Cover is the product that women all over the world have been asking for,” says Coffey, who has been a hairstylist for more than 30 years. “It provides a quick and easy way to seamlessly add hair volume and body.”


Secret Cover is a feather-light extension with a unique individually hair strand by hair strand hand-knotted base that snaps in place, allowing it to easily blend in with natural hair in just seconds. Secret Cover, which comes in 13 colors, feels like real hair. And just like real hair, Secret Cover can be washed and trimmed.

Secret Cover provides a quick and easy way for anyone to achieve a limitless number of full-body hairstyles. But the product can be especially beneficial to women with irregular hair lines, bald spots or thinning hair.

By some estimates, more than 50 million women have experienced some form of hair loss. This hair loss can be the result of any number of factors such as ageing, genetics, stress, menopause and the overuse of some hair treatments.

For these women, Secret Cover offers not just the promise of fuller hair but also increased confidence and self-assurance.

Secret Cover is just the latest hair styling innovation from On Demand. The company’s other hair styling products include the breakthrough hair extension line Secret Extensions, which is backed by former MTV VJ Daisy Fuentes, and Secret Color, a patented line of vibrantly colored hair extensions launched with pop music star Demi Lovato.

Secret Cover retails for $49.99, plus $6.99 processing and handling. For a limited time, and in conjunction with Secret Cover’s launch, On Demand will offer $10 off and free shipping for additional purchases.

The product is available exclusively at or by calling 1-800-372-6040. Also find us on Facebook: Get Secret Cover: on Twitter: @getsecretcover

About Tabatha Coffey:

Tabatha Coffey is the star of the widely popular Bravo TV show “Tabatha Takes Over,” in which she helps struggling salons owners turn around their businesses. Tabatha came to fame as a “Fan Favorite” on the Bravo TV reality show “Shear Genius,” which pitted top hairstylists against each other.

Tabatha has also been a red carpet correspondent at the Oscars and Grammy Awards for the TV Guide Channel. She has made guests appearances on ABC’s Good Morning America and CBS’s The Talk. Tabatha is regularly featured as an editorial stylist and contributing writer for People Style Watch, and Pop Sugar. The Australian-native has brought to these roles more than 30 years of experience as a hairstylist and salon owner.

About On Demand:
On Demand is a California company that in recent years has brought to market a series of innovative hair beauty products in partnership with celebrity figures.

The company’s newest product, Secret Cover, launched in partnership with reality TV star Tabatha Coffey, offers an easy solution to women dealing with hair thinning, baldness and receding hairlines. Secret Cover represents just the latest hair beauty product from On Demand.

The company previously teamed up with television host and former MTV VJ Daisy Fuentes to launch Secret Extensions, an innovative hair extension line. On Demand also partnered with pop music sensation Demi Lovato to launch Secret Color, a patented line of vibrantly colored hair extensions. On Demand utilizes a multi-channel business model that includes retail, home shopping, web, social media and catalogue to reach national and international consumers.