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Dry Shampoo Market Forecast

Dry Shampoo Market Forecast

Dry Shampoo Market Forecast, Trend Analysis & Competition Tracking – Global Market Insights 2019 to 2027

Dry Shampoo Market Rides on its Unique Selling Point of Water –Free Cleansing

Fact.MR’s recent study conducted on dry shampoo market reveals that the market is anticipated to grow at a CAGR of ~ 5% during the forecast period. Dry shampoo, with its unique selling point of extracting oil from the scalp without the use of water, will be one of the key factors that will drive the growth of the market. This is further propelled by a fast-paced lifestyle, hectic work hours and the propensity of living in highly polluted cities.

With experts opining that regular washing of hair can cause damage to the hair, there is a rising inclination of consumers towards natural and organic cosmetic products. This is driving the market rigorously. Some of the conventional shampoos are filled with damage-causing chemical ingredients that are triggering hair-fall and scalp related problems among consumers.

Hence, there is a shift of consumers towards natural dry shampoo. The demand for dry shampoo is expected to experience significant growth by the end of the forecast period owing to water scarcity seen in many countries globally.  This is creating lucrative opportunities for key stakeholders in the dry shampoo market.

Digital and E-Commerce Platforms Will be the Hot Spots for Revenue Generation

Presently, the sales of dry shampoos through modern trade holds a major share in the global market. There are plenty of small players largely dependent on traditional channels like distributors/ retailers for the sales of their products. The traditional brick and mortar stores are unable to maintain growth and profitability. As a result, the trend seems to be shifting towards the digital landscape with more and more consumers veering towards e-commerce. The majority of tier I and tier II players are focusing on enhancing their e-commerce platforms. The prevalence of online channels has skyrocketed in the recent past, thereby making this an integral consideration of the dry shampoo manufacturer’s strategic plan.

Social Media Marketing Will Drive Customer Conversion in the Dry Shampoo Market

Social media has impacted the beauty industry in more ways than one could imagine. While makeup and skincare have reigned supreme on various social media platforms, the hair care market is slowly joining in. The effect of the growth of social media and mobile platforms should come as no surprise.

Consumers are spending more time on mobile devices. Consumers will increasingly look for brands that reflect their values and will respond to brands that are brave and open about causes and even their failures. Social media not only offers a quick response to dishonesty or patronizing campaigns but also provides a chance to talk to and connect with consumers like friends.

The Asia Pacific to be the Hub of Profitability Owing to High Consumption

Increasing demand for western hair care in the emerging economies is expected to drive the dry shampoo market over the forecast period. This can be attributed to an escalating middle-class population coupled with a rising disposable income. Countries in East Asia and South Asia represent potential opportunities for dry Shampoo.

New-age hair styling, hair treatment and hair coloring coupled with the willingness of consumers to spend on personal care products such as shampoo, conditioners, and others is leading to a heightened availability and changing consumption patterns. Emerging nations such as, Malaysia, India, and China, represent the substantial market share for such products and penetration, which is likely to yield significant revenue opportunities.
dry shampoo market by function

Niche Applications and Bio-based Ingredients Are Riveting Trends in the Dry Shampoo Market

Dry Shampoos are pioneering research in bio-based ingredients. Many global, vital players are strategically investing in sustainable development.  New products have been launched after improving their environmental profile with high biodegradability levels thus giving the market a jumpstart.

Demand for classic and niche hair conditioners is rising, especially in mature markets such as Europe and North America. Initially, the development and production of niche dry shampoo were in the ambit of only small manufacturers. However, with an increase in its demand, global key players are increasingly focusing on strategic investments for the development of classic and niche dry shampoo through acquisitions of luxury and classic brands.

Counterfeit Products Continue to Remain an Indefinite Challenge in the Global Dry Shampoo Market

Counterfeit products in the cosmetic industry pose a severe threat to the safety and trust of consumers. Moreover, cosmetic counterfeiting has increased in recent years. Fake products with similar packaging have made it difficult to differentiate between counterfeit and original products. The cases of counterfeit cosmetic products such as hair color causing severe allergic reactions have seen a rampant rise. To offset this, the selling portals, product pricing, and packaging are considered as essential points that differentiate fake products from original ones.

Furthermore, stringent regulations have been introduced in the cosmetic industry that helps to differentiate authentic products from counterfeit cosmetic products. Anti-counterfeiting groups are also being formed to fight against fake products in the cosmetic industry.

Prominent Companies Are Focused on Enhancing Their Product Portfolio

Recently, ‘Procter & Gamble’, a multinational consumer goods corporation, has launched numerous waterless dry shampoo and associated products. The company said that these new products are specially designed to provide to the diverse hair care needs of all women without using a single drop of water.

Apart from the conventional dry shampoos in the market, a handful of players are aiming to create an edge over their competitors by designing products with special features. Moreover, customers are largely demanding innovations in the existing and conventionally produced shampoos. For instance, dry shampoos for dry hair, keratin-treated hair, colored hair, for nurturing the hair and to provide a personalized touch. The inclusion of these features in the existing portfolio is anticipated to attract more new customers apart from the existing customer base. Catering to these special feature shampoos is anticipated to strengthen the brand and customer relationships in the long run.

To attain prominence in the competitive landscape and get good insights, request customization here

Prominent Players Operating in the Dry Shampoo Market Are Focused On Increasing their Production Capacity

Significant shares in the dry shampoo market is acquired by top players such as Roquette Freres SA, Emsland Group, Puris Proteins, LLC, Cosucra and Quadra Chemicals. Since their inception, these players have increased their revenue and market presence rigorously and are focused on increasing their production capacity to fulfill the global demand.

Some noteworthy developments in the dry shampoo market are as follow: 

Product Launch: In October 2019, Avena Foods, Unilever has announced that it has acquired Lenor Japan, a skincare business with a presence in Japan and China
Collaboration/ Joint Venture: In July 2019, Henkel will enter into a Joint Venture with personalized hair coloration provider eSalon.com
Product Launch: In March 2019, Procter & Gamble has launched several dry shampoo products and the company has launched its first new retail hair care brand in four years.
Business Strategy: In April 2019, Shiseido’s Chinese subsidiary has signed a Joint Business Plan with Alibaba Group aimed at strengthening their cooperation.
Business Strategy: In April 2017, Shiseido terminated agreements with Burberry for distribution of Burberry’s beauty products.
Acquisition: In 2017, Shiseido announced the acquisition of a US-based start-up, MATCHCo.
Acquisition: In 2017, Kao Corporation acquired Oribe Hair Care, LLC, from Luxury Brand Partners, LLC.
Acquisition: In 2017: Coty Inc. acquired a 60% stake in Younique, for US$ 600 Mn, Younique is an online retail beauty platform.

Dry Shampoo Market Forecast, Trend Analysis & Competition Tracking – Global Market Insights 2019 to 2027

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Dry Shampoo Market Forecast

Dry Shampoo Market Forecast

Dry Shampoo Market Forecast, Trend Analysis & Competition Tracking – Global Market Insights 2019 to 2027

Dry Shampoo Market Rides on its Unique Selling Point of Water –Free Cleansing

Fact.MR’s recent study conducted on dry shampoo market reveals that the market is anticipated to grow at a CAGR of ~ 5% during the forecast period. Dry shampoo, with its unique selling point of extracting oil from the scalp without the use of water, will be one of the key factors that will drive the growth of the market. This is further propelled by a fast-paced lifestyle, hectic work hours and the propensity of living in highly polluted cities.

With experts opining that regular washing of hair can cause damage to the hair, there is a rising inclination of consumers towards natural and organic cosmetic products. This is driving the market rigorously. Some of the conventional shampoos are filled with damage-causing chemical ingredients that are triggering hair-fall and scalp related problems among consumers.

Hence, there is a shift of consumers towards natural dry shampoo. The demand for dry shampoo is expected to experience significant growth by the end of the forecast period owing to water scarcity seen in many countries globally.  This is creating lucrative opportunities for key stakeholders in the dry shampoo market.

Digital and E-Commerce Platforms Will be the Hot Spots for Revenue Generation

Presently, the sales of dry shampoos through modern trade holds a major share in the global market. There are plenty of small players largely dependent on traditional channels like distributors/ retailers for the sales of their products. The traditional brick and mortar stores are unable to maintain growth and profitability. As a result, the trend seems to be shifting towards the digital landscape with more and more consumers veering towards e-commerce. The majority of tier I and tier II players are focusing on enhancing their e-commerce platforms. The prevalence of online channels has skyrocketed in the recent past, thereby making this an integral consideration of the dry shampoo manufacturer’s strategic plan.

Social Media Marketing Will Drive Customer Conversion in the Dry Shampoo Market

Social media has impacted the beauty industry in more ways than one could imagine. While makeup and skincare have reigned supreme on various social media platforms, the hair care market is slowly joining in. The effect of the growth of social media and mobile platforms should come as no surprise.

Consumers are spending more time on mobile devices. Consumers will increasingly look for brands that reflect their values and will respond to brands that are brave and open about causes and even their failures. Social media not only offers a quick response to dishonesty or patronizing campaigns but also provides a chance to talk to and connect with consumers like friends.

The Asia Pacific to be the Hub of Profitability Owing to High Consumption

Increasing demand for western hair care in the emerging economies is expected to drive the dry shampoo market over the forecast period. This can be attributed to an escalating middle-class population coupled with a rising disposable income. Countries in East Asia and South Asia represent potential opportunities for dry Shampoo.

New-age hair styling, hair treatment and hair coloring coupled with the willingness of consumers to spend on personal care products such as shampoo, conditioners, and others is leading to a heightened availability and changing consumption patterns. Emerging nations such as, Malaysia, India, and China, represent the substantial market share for such products and penetration, which is likely to yield significant revenue opportunities.
dry shampoo market by function

Niche Applications and Bio-based Ingredients Are Riveting Trends in the Dry Shampoo Market

Dry Shampoos are pioneering research in bio-based ingredients. Many global, vital players are strategically investing in sustainable development.  New products have been launched after improving their environmental profile with high biodegradability levels thus giving the market a jumpstart.

Demand for classic and niche hair conditioners is rising, especially in mature markets such as Europe and North America. Initially, the development and production of niche dry shampoo were in the ambit of only small manufacturers. However, with an increase in its demand, global key players are increasingly focusing on strategic investments for the development of classic and niche dry shampoo through acquisitions of luxury and classic brands.

Counterfeit Products Continue to Remain an Indefinite Challenge in the Global Dry Shampoo Market

Counterfeit products in the cosmetic industry pose a severe threat to the safety and trust of consumers. Moreover, cosmetic counterfeiting has increased in recent years. Fake products with similar packaging have made it difficult to differentiate between counterfeit and original products. The cases of counterfeit cosmetic products such as hair color causing severe allergic reactions have seen a rampant rise. To offset this, the selling portals, product pricing, and packaging are considered as essential points that differentiate fake products from original ones.

Furthermore, stringent regulations have been introduced in the cosmetic industry that helps to differentiate authentic products from counterfeit cosmetic products. Anti-counterfeiting groups are also being formed to fight against fake products in the cosmetic industry.

Prominent Companies Are Focused on Enhancing Their Product Portfolio

Recently, ‘Procter & Gamble’, a multinational consumer goods corporation, has launched numerous waterless dry shampoo and associated products. The company said that these new products are specially designed to provide to the diverse hair care needs of all women without using a single drop of water.

Apart from the conventional dry shampoos in the market, a handful of players are aiming to create an edge over their competitors by designing products with special features. Moreover, customers are largely demanding innovations in the existing and conventionally produced shampoos. For instance, dry shampoos for dry hair, keratin-treated hair, colored hair, for nurturing the hair and to provide a personalized touch. The inclusion of these features in the existing portfolio is anticipated to attract more new customers apart from the existing customer base. Catering to these special feature shampoos is anticipated to strengthen the brand and customer relationships in the long run.

To attain prominence in the competitive landscape and get good insights, request customization here

Prominent Players Operating in the Dry Shampoo Market Are Focused On Increasing their Production Capacity

Significant shares in the dry shampoo market is acquired by top players such as Roquette Freres SA, Emsland Group, Puris Proteins, LLC, Cosucra and Quadra Chemicals. Since their inception, these players have increased their revenue and market presence rigorously and are focused on increasing their production capacity to fulfill the global demand.

Some noteworthy developments in the dry shampoo market are as follow: 

Product Launch: In October 2019, Avena Foods, Unilever has announced that it has acquired Lenor Japan, a skincare business with a presence in Japan and China
Collaboration/ Joint Venture: In July 2019, Henkel will enter into a Joint Venture with personalized hair coloration provider eSalon.com
Product Launch: In March 2019, Procter & Gamble has launched several dry shampoo products and the company has launched its first new retail hair care brand in four years.
Business Strategy: In April 2019, Shiseido’s Chinese subsidiary has signed a Joint Business Plan with Alibaba Group aimed at strengthening their cooperation.
Business Strategy: In April 2017, Shiseido terminated agreements with Burberry for distribution of Burberry’s beauty products.
Acquisition: In 2017, Shiseido announced the acquisition of a US-based start-up, MATCHCo.
Acquisition: In 2017, Kao Corporation acquired Oribe Hair Care, LLC, from Luxury Brand Partners, LLC.
Acquisition: In 2017: Coty Inc. acquired a 60% stake in Younique, for US$ 600 Mn, Younique is an online retail beauty platform.

Dry Shampoo Market Forecast, Trend Analysis & Competition Tracking – Global Market Insights 2019 to 2027

Source

Previous Posts

Global Dry Shampoo Market Gaining Traction

Global Dry Shampoo Market Gaining Traction

Global Dry Shampoo Market Gaining Traction to Serve Needs of Fashion-conscious Consumers

The global dry shampoo market is gaining from a number of favorable factors. Firstly, dry shampoo has aroused the interest of the growing working-class population, globally, who are looking for hair products that do not require much time for application suitable for their hectic lifestyle.

This population group requires frequent hair washes as they are exposed to dirt and pollution while traveling to and from the workplace. Dry shampoo is best suited in this scenario, as frequent use of regular shampoo leads to loss of strength and sheen of hair.

The ease of use as it does not require water to reduce greasing from the scalp and hair is also a significant factor boosting the demand for dry shampoo.

Apart from this, the changing consumer preference for natural and organic hair care products is also stoking growth of dry shampoo market. To cater to this, a number of hair care brands have introduced natural and organic variants of dry shampoo, which are attracting a large number of consumers.

These variants are not only free of harsh chemicals, which are associated with loss of luster and strength of hair but also help improve hair health through nourishing the scalp. Further, rising hair fall concerns and the rising prevalence of scalp related diseases are increasingly leading consumes opt for natural and herbal hair care solutions.

The influence of the fashion industry leading individuals to adopt hair care solutions endorsed by models and hair stylists has also been boosting the growth of the dry shampoo industry. The advent of new formula based hair care products briefly gained the interest of models and hair stylists for increasing hair volume and providing rich hair texture.

However, excessive use of chemical-based hair styling solutions and frequent shampooing have been associated with severe scalp issues, with baldness being one of them. This has led models and hair stylists to switch to dry shampoo that substitutes chemical-based products for hair styling needs.

According to estimates presented by a report by Transparency Market Research (TMR), the global dry shampoo market will expand at a CAGR of 6.2% between 2017 and 2022 vis-à-vis revenue. Expanding at this pace, the market is likely to become US$4,110.6 mn by 2022-end from its estimated worth of US$3,043.5 mn in 2017.

Global Dry Shampoo Market: Key Insights

Among the key form type segments, spray form is estimated to hold the leading 66.2% of market share in 2017. In absolute numbers, the spray form segment is estimated to be valued at US$2,016.3 mn in 2017. The form spray segment is anticipated to register a CAGR of 6.3% between 2017 and 2022, for the segment to touch a revenue valuation of US$2,738.4 mn by the end of 2022. The form spray type segment is estimated to display the leading year on year absolute growth of US$144.4 mn over the course of the forecast period from 2017 to 2022.

As per function classification, the segments of the global dry shampoo market include anti-dandruff, color protection, hair loss prevention, and others.

From a geographical perspective, the report studies the global dry shampoo market across North America, Europe, the Asia Pacific except Japan, Japan, and the Middle East and Africa. Of them, North America is expected to account for the leading revenue contribution of US$1,134.0 mn in 2022. However, the Asia Pacific except Japan is expected to register the leading 7% CAGR over the forecast period between 2017 and 2022.

Global Dry Shampoo Market: Competitive Analysis

The global dry shampoo market is competitive with the presence of a considerable number of established players. Key players operating in the global dry shampoo market include The Unilever Group, The Procter and Gamble, Kao Corporation, The Estee Lauder Companies Inc., Shiseido Company Limited, Church & Dwight Co. Inc., Coty Inc., Revlon Inc., Henkel AG & Co. KGaA, and L’Oreal SA.

The global dry shampoo market is segmented as follows:

Global Dry Shampoo Market, by Form Type

  • Spray Form
  • Powder Form

Global Dry Shampoo Market, by Function

  • Anti-Dandruff
  • Color Protection
  • Hair Loss Protection
  • Others

Global Dry Shampoo Market, by Demographic

  • Men
  • Women
  • Kids

Global Dry Shampoo Market, by Distribution Channel

  • Modern Trade
  • Convenience Store
  • Specialty Store
  • Drug Store
  • Online
  • Others

Global Dry Shampoo Market, by Region

  • North America
  • Latin America
  • Europe
  • The Asia Pacific except for Japan
  • The Middle East and Africa
  • Japan

About Us

Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.

Each TMR syndicated research report covers a different sector – such as pharmaceuticals, chemicals, energy, food & beverages, semiconductors, med-devices, consumer goods, and technology. These reports provide in-depth analysis and deep segmentation to possible micro levels. With wider scope and stratified research methodology, TMR’s syndicated reports strive to provide clients to serve their overall research requirement.

Global Dry Shampoo Market Gaining Traction to Serve Needs of Fashion-conscious Consumers

 

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