Gorrin Surgical Announces Themes for Advertising Campaign
San Francisco Hair Transplant Surgery Leader, Gorrin Surgical Announces Themes for 2016 First Quarter Advertising Campaign
Gorrin Surgical, a top-rated San Francisco Bay Area hair transplant surgery center, is proud to announce the theme of its 2016, first quarter advertising strategy to reach those suffering from hair loss.
The theme of the advertising focuses around personalization over price.
The center has been a leader in sophisticated, responsive advertising and its quarterly update is meant as an experiment.
“We are very motivated to understand customer behavior, as hair loss is (unfortunately) an issue that some men and women feel uncomfortable addressing,” explained Dr. Neal Gorrin, Owner and Chief Surgeon of Gorrin Surgical.
Gorrin Surgical, the San Francisco Bay Area’s top-rated hair transplant clinic, is proud to announce its 2016 first quarter advertising campaign themes.
“We have found, for example, that despite the industry’s tendency to push price, our customers are more concerned with quality as well as the skill of the surgeon. Accordingly, the theme of our first quarter, 2016, advertising will be on personalization.”
To learn more about Gorrin Surgical and its hair loss / hair transplant options, visit http://www.gorrinsurgical.com/.
To view the ads running on Google, directly, simply search for queries such as ‘Bay Area Hair Transplant’ or ‘San Francisco Hair Transplant Doctors.’
Note: these ads are running in the San Francisco Bay Area only.
Ad Examples of the 2016, First Quarter, Campaign
The advertising under issue is, of course, online advertising especially on Google, Yahoo, and Bing – the primary search engines in the United States, and certainly in the San Francisco Bay Area.
Among ad text for headlines, one can find an emphasis on words such as ‘expert’ or ‘surgeon’ with pointers to Dr. Gorrin’s deep expertise as a surgeon, which contrasts with many of the cheap providers of hair transplant surgery.
Other ad headlines emphasize the use of robotic hair transplant techniques, called Follicular Unit Extraction (FUE).
However, in this situation the landing page on the website, reassures consumers that Dr. Gorrin works with each patient on an individual basis to choose the best methodology (which is not necessarily the FUE technique.)
Finally, with consumers often searching for cost, the ads emphasize the no obligation consultation available to them with Dr. Gorrin, as well as the excellent online reviews for Gorrin Surgical on both Google and Yelp.
In sum, the strategy for the first quarter advertising is to emphasize personalization and quality over cost.
About Gorrin Surgical
Gorrin Surgical, under the leadership of top-rated California hair transplant surgeon Neal Gorrin, is one of the best facilities offering San Francisco Bay Area hair transplants.
Dr. Gorrin provides the full range of advanced hair transplant and hair restoration procedures for Bay Area residents. If one needs a hair transplant specialist, look no further for treatment of hair loss in San Francisco.
Dr. Gorrin also performs hair transplants for women, and eyebrow restoration for both sexes. Dr. Gorrin offers the most up-to-date hair transplant and robotic hair replacement options.
Web. http://www.gorrinsurgical.com/
