Celebrity Hair Brand Wen Sued For Causing Hair Loss
Celebrity hair brand Wen is under fire for allegedly causing hair loss among its users that persist even after discontinuation of use of its famous hair care products.
The brand is popularized by its celebrity brand endorsers and its creator, celebrity stylist Chaz Dean and Guthy-Renker LLC of the Proactiv fame.
The complaints, including a class-action lawsuit from California in 2014, have now involved about 200 consumers from 40 states around U.S. against the renowned million dollar brand, ranging from scalp irritation and irreparable damage to gradual hair loss.
The lawsuit filed through Christiansen Davis’ law firm stated that the product’s “active ingredients act as a depilatory and caustic agent, either by causing a chemical reaction that damages the hair strand and/or follicle.”
Surprisingly, this fact was allegedly also known by the manufacturer but has failed to do any actions including the removal of such harmful chemical.
Though it failed to specify which product was the alleged cause of the hair loss, the brand stated that their product works as an all purpose hair product, including a shampoo, conditioner and even detangler, urging consumers to use it in generous amounts every day.
Complaints started when consumers noticed irritation to the products resulting in alarming hair loss, in which one consumer lost about a third of her hair, according to a class action lawsuit in July 2014 that announced in August that same year.
However, the issue has only gained popularity in social media in February 2015 when a blog post was mistook as a news article and has been circulated by various accounts of hair styling pages and salons in Facebook and Twitter.
“There is no scientific evidence to support any claim that our hair care products caused anyone to lose their hair.
There are many reasons why individuals may lose their hair, all unrelated to Wen hair products,” Chaz Dean and the products parent company Guthy-Renker LLC told NBC News. “We intend to vigorously contest the allegations made against our products. And we encourage any customer with any questions to contact us.”
In the press statement Dean stated that there are still a lot of consumers who continue to use their product and have expressed their support.