Men’s Health readers, one-third of men experiencing hair loss admitted to feeling “helpless” and over 66% used negative language like “victim,” “defeated” or “unavoidable” when describing the condition.
As category leaders, the ROGAINE brand and Men’s Health recognize the impact of hair loss and have teamed up to launch GROW YOUR GAME™ – a lifestyle support program that inspires and educates men throughout their hair re-growth journey.
The program follows five ordinary men with thinning hair, mentored by ROGAINE brand celebrity Growth Coach Bill Rancic*, dermatologist Dr. Doris Day* and a team of lifestyle experts, through an eight-month journey to grow their game and feel more confident in life, love and business while tackling their hair loss.
The survey also indicated that over 92% of men are open to help and support in addressing their hair loss and, by launching GROW YOUR GAME™ the ROGAINE brand and Men’s Health hope to provide that support, encourage conversation about hair loss, and ensure men have access to the necessary tools and resources to set them up for long-term success.
Real life experiences and success stories are the cornerstone of this co-branded program. “The stigma surrounding hair loss is a real problem,” said ROGAINE brand Growth Coach Bill Rancic*. “When I started noticing that my hair was thinning, I knew I had two options: sit back, let it happen and go bald, or take control, find something that works and make a commitment to solving the problem.
ROGAINE Foam worked for me and that is why I am so excited to be mentoring these guys. They have all made the commitment, and by sharing their stories, I hope they will inspire others to do the same.”
“As the number one recommended dermatologist brand for hair re-growth, we believe it is critical to provide men with products, such as Men’s ROGAINE Foam, and tools they need to succeed,” said Mike Wasden, Senior Brand Manager, the ROGAINE Brand. “This survey reinforced that hair loss is an extremely emotional topic and often has a stigma attached. Our partnership with Men’s Health and the GROW YOUR GAME™ program is designed to help remove this stigma, engage men in conversation about the topic and support them in their hair re-growth journey.”
“We are excited to partner with the ROGAINE brand for this survey and the GROW YOUR GAME™ program,” said Men’s Health Publisher, Ronan Gardiner. “We are committed to providing our readers with the advice and support they need on all topics – including hair loss. This program is very much in keeping with Men’s Health’s mission to help men achieve their goals.”
About THE ROGAINE BRAND
The ROGAINE® brand is the first topical brand FDA-approved to help regrow hair – in both men and women. With 25 years of results and over 20,000 people in clinical trials, the ROGAINE® brand is the #1 dermatologist-recommended brand for hair regrowth. The ROGAINE® brand products help reverse the progression of hereditary hair loss. The ROGAINE® brand continues to lead the way in topical products for regrowing hair, offering revolutionary products such as Men’s ROGAINE® Foam. ROGAINE® Foam revitalizes hair follicles and is clinically proven to help regrow hair in nearly 9 out of 10 men who used it every day for 4 months.*
*In a 4-month clinical study (n=352) of twice daily use of Men’s ROGAINE® Foam vs. Placebo.
About Men’s Health (www.menshealth.com)
Men’s Health is the go-to source for guys seeking the latest information and expert advice in their pursuit of a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale, Men’s Health is the best-selling men’s magazine on newsstands and provides more than 12 million readers with up-to-the-minute information on health, fitness, fashion, nutrition, relationships, travel, technology and finance. Men’s Health is the largest men’s lifestyle magazine brand in the world, offering 47 global editions, a host of apps for iPhone, Android, and BlackBerry subscribers, as well as branded books, eBooks and microsites. The magazine has garnered numerous industry accolades, winning National Magazine Awards in the general excellence and personal service categories as well as being deemed by Media Industry Newsletter as the “#1 Most Notable Magazine Launch of the Last 25 Years.” Men’s Health has also made several appearances on Advertising Age’s “A List” and Adweek’s “Hot List.” For up-to-date news from Men’s Health, visit www.menshealth.com, and get instant updates on Twitter (@MensHealthMag) and Facebook (Men’s Health).
*908 Total Men Surveyed
**Paid ROGAINE® Brand spokesperson
*** Results based on a 4 month clinical study of twice daily use of Men’s ROGAINE® Foam vs. Placebo. Use as directed.