The current lineup of Allergan products include JUVÉDERM®, BOTOX®, VIVITE®, SkinMedica®, NATRELLE® breast implants and LATISSE®.
It is this last product that was the launching point for Allergan’s attempt to enter the hair loss market reports LatisseDoctor.com.
The active ingredient, bimatoprost was found to improve eyelash growth, and Allergan researchers are hoping it can do the same for hair.
The LatisseDoctor.com report also discusses the size of market itself and the opportunity that it poses for Allergan to increase its revenue by hundreds of millions of dollars.
A hair loss product would open up an entirely new demographic for Allergan that includes millions of men in the U.S. alone. LatisseDoctor.com reports that early estimates suggest Allergan could generate upwards of $500 million a year by 2020 if they were able to get a hair loss product approved by the FDA.
Allergan started the FDA approval process with a first phase trial study in 2010. Despite not having FDA approval yet, LatisseDoctor.com reports that some doctors have already been using LATISSE off-label to treat male pattern baldness in patients that have allergic reactions to minoxidil-based products.
Though Allergan’s bimatoprost hair loss product has shown promise, Allergan made the decision last year to put the third and final FDA trial phase on hold.
Given the disappointment with Allergan’s decision to put the bimatoprost hair loss product on hold it’s no surprise that the company still plans to move forward with research. David Pyott, Allergan’s Chief Executive, assured investors that the company would do more studies on the hair loss product before conducting late-stage FDA trials.
Earlier this year Allergan announced they would be boosting research spending to $1 billion, which is an indicator that the company is still invested in creating a new hair loss product even though FDA trials have stalled.
LatisseDoctor.com was created to provide a faster, less expensive and more convenient way to purchase authentic LATISSE® products. LatisseDoctor.com is able to accomplish this by having patients fill in a medical history form which a registered physician will review. This allows customers to purchase LATISSE® online without visiting a physician, saving customers time and money. LatisseDoctor.com is a subsidiary of Allied Medical & Diagnostic Services, LLC.