Growing Demand for Specialized Products to Drive the Global Hair Shampoo Market Through 2020
According to the latest market study released by Technavio, the global hair shampoo market is expected to grow at a CAGR of approximately 2% during the forecast period.
This research report titled ‘Global Hair Shampoo Market 2016-2020’ provides an in-depth analysis of the market in terms of revenue and emerging market trends.
This market research report also includes an up to date analysis and forecasts for various market segments and all geographical regions.
“The demand for hair shampoos is expected to post steady growth during the forecast period.
The hair shampoo segment is the largest segment of the global hair care products market, mostly due to the fact that these are essential products and are used almost on a daily basis.
In order to increase their customer base as well as profit margins, many companies are developing specific shampoos suiting the needs of different age groups and targeted at specific hair problems.
The demand for natural and herbal hair shampoos is also set to increase in the coming years.
All these factors will contribute to the growth of the market during the forecast period,” says Brijesh Kumar Choubey, a lead analyst at Technavio for cosmetics and toiletry research.
The report categorizes the global hair shampoo market into three major product segments. They are:
- Global health shampoo market
- Global anti-dandruff shampoo market
- Global herbal shampoo market
Global health shampoo market
The global health shampoo market is expected to exceed USD 18 billion by 2020, growing at a CAGR of close to 2%.
Health shampoos include those that are developed to address particular hair issues like split ends, dry hair, and frizzy hair.
The need for healthy, lustrous, and well-groomed hair influences the purchasing decision of most consumers.
Manufacturers operating in this segment are actively engaged in formulating new, more effective, and safe products.
The rapid pace of technological advances in the formulation and manufacturing front will also drive the growth of the global health shampoo market.
Global anti-dandruff shampoo market
The global anti-dandruff shampoo market is expected to exceed USD 6 billion by 2020, growing at a CAGR of close to 2%.
The increasing level of air pollution globally is observed to be the root cause of many hair-related problems, including dandruff, which might lead to problems like itchy scalp and hair fall.
This is where the new age anti-dandruff shampoos offering multiple benefits like scalp care, better hair texture, and reduction in hair fall come into the picture. Head & Shoulders and Clear are among the leading anti-dandruff shampoo brands available in the market.
Global herbal shampoo market
The global herbal shampoo market is expected to exceed USD 5 billion by 2020, growing at a CAGR of 2.5%.
The herbal shampoo segment is growing at a higher pace than the health and anti-dandruff shampoo segments.
Increasing consumer awareness of the benefits of natural and organic hair shampoos and the harmful effects of chemicals such as sodium lauryl sulfate, fragrances, and potassium sorbate is expected to further drive the global herbal shampoo market in the coming years.
Manufacturers are also expanding their product offerings. For instance, in 2014, Herbal Essence launched its Herbal Essences Naked Volume Collection, which consists of shampoo, conditioner, dry shampoo, leave-in conditioner, and hairspray. “Such innovative product offerings in this sphere will fuel the growth of the market in the coming years,” says Brijesh.
The top vendors highlighted in this report by Technavio’s research analysts are:
Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.