We have summarised much of that new research into the top five likely causes,” says Mrs Staveley.
1. Over styling: Greater dependence on heated styling products like straighteners, curling irons and hair dryers are believed to be contributing to the greater incidence of hair loss in women, particularly young women.
This is exacerbated by hairspray, gel or even the type of shampoo used. Tight ponytails and harsh brushing can also cause hair to break and/or thin.
2. Low Iron and B12: More and more women are presenting to their doctors with low iron and/or B12 which is thought to be due to a trend toward reduced red meat consumption. The good news on this front is that once the proper levels are restored with the help of supplements and/or diet changes, hair growth can return to normal.
3. Polycystic Ovary Syndrome (PCOS): Researchers from the University of Adelaide have warned that PCOS, another common cause of hair loss in women, is on the rise.
4. Menopause: Though menopause itself isn’t new, the ways women manage it are always changing. Hair loss increases at this time due to the fluctuation and overall drop in oestrogen levels and is likely to temporarily worsen whenever a hormone regime is altered.
5. Childbirth. Like menopause, childbirth isn’t new but the circumstances surrounding it are changing. During pregnancy, a lot of women will actually experience thicker hair due to the peak in oestrogen levels.
This ceases, however, once your baby is born so it is common to experience hair loss after childbirth. These days, however, more and more women are using fertility medications which can exacerbate this effect and lead to more noticeable hair loss.
Mrs Staveley said that with more women presenting with hair loss, it was time for a product that catered to their needs.
“Women like me were using men’s products that just weren’t right for them and so I just decided to take matters into my own hands and create a product,” she said.
That product was the first hair loss product for women, BoostnBlend, a concealer which instantly hides the problem whilst waiting for hair to regrow.