The firm believes it is the first mass action seeking damages for personal injuries caused to consumers by the products.
As described in the complaint, the products are designed, manufactured and sold by Chaz Dean, the Hollywood and self-purported holistic hair stylist, and Guthy-Renker, the direct marketing giant behind Proactiv and other beauty care products.
The companies have marketed the products heavily, using nearly round-the-clock infomercials and television advertising with celebrity testimonials, the Internet and popular beauty magazines.
The companies claim the products condition hair and limit or repair damage caused by regular hair treatments and daily styling. As explained in the complaint, they encourage use of large quantities of the products, describing them as “gentle enough to use every day” and claiming,
“You can never use too much! The more you use, the better the results.”
In fact, as detailed in the complaint, the products cause severe and possibly permanent damage to hair, including hair loss to the point of visible bald spots and severe breakage.
The complaint, which can be obtained on the CD website at www.cdfirm.com, includes photos of injuries linked to use of the products.
Christiansen Davis, LLC understands that many of the women called the companies for help and were told their complaints were atypical when it appears the companies had received prior, similar calls.
Many consumers have taken to the Internet, describing similar situations.
Rather than take the products off the market, Attorney Amy E. Davis, lead counsel for the women, understands the companies have increased their marketing.
At this time, the complaint includes women residing in Florida, Hawaii, Indiana, Minnesota, New Jersey and North Carolina. Davis expects more will be added, as the firm is being contacted by more victims on a daily basis.
About: Christiansen Davis, LLC
Christiansen Davis, LLC is a Dallas-based law firm providing business, litigation and family law services to individuals and businesses world-wide.