The Global Professional Hair Care market to grow at a CAGR of 3.68% over the period 2014-2019
Professional hair care products are advanced products recommended by experts and made for specific consumer needs based on type of hair, to cleanse and enhance its texture and quality.
These products offer solutions for hair- and scalp-related issues such as hair loss, dandruff, hair damage, hair thinning, split ends, and scalp itch.
Professional hair care products such as shampoos, conditioners, gels, glazes, oils, styling agents, straightening products, colorants, and serums are designed to meet the needs of both male and female consumers of different age groups and with different hair needs.
One major trend upcoming in this market is the increasing demand for natural hair care products, which are safe but priced higher than their synthetic counterparts.
Many companies develop safe and effective hair care products from natural and organic ingredients. For instance, Unilever’s Suave offers natural professional hair care products. Vendors promote these products with the USP of ‘natural or organic substances’ in their marketing campaigns.
According to the report, one of the major drivers of this market is the growing number of hair-related problems experienced by consumers.
The increasingly complex lifestyles of consumers, combined with the effects of pollution, have given rise to various hair and scalp problems and have led to the growing adoption of professional hair care products and services provided by salons.
Further, the report states that the impact of economic uncertainties on consumers and vendors in many developed countries is one of the factors hindering market growth.
Demand for professional hair care products is dependent on prevailing economic conditions. The economic recession of 2008-2009 and the prevailing recessive conditions in many countries in Europe and the Americas has affected price-sensitive consumers and restricted their purchasing power.
The report segments the Global Professional Hair Care market based on the following criteria:
Product (Hair Dyes, Shampoos and Conditioners, Hair Styling Products, and Straightening and Perming Products)
Distribution Channel (Professional Distributors, Direct Distribution (Salons), Mobile Hairdressers and Other Illegal Parlors, and Online Distribution)
End Use (Salon Service and Salon Retail)