Dr Reddys launches hair growth supplement

HAiROOTZ provides key nutrients needed for maintaining healthy hairPharma major Dr Reddy’s Laboratories Ltd has launched HAiROOTZ, the first hair growth supplement to be marketed in India as over-the-counter (OTC) by the company.

The product comes from the same branch of business that markets Mintop, the leading dermatologist recommended brand, the Hyderabad-based company said in a release issued here on Friday.

 

 

HAiROOTZ™ comes from the same branch of business that markets MINTOPTM, the No. 1 dermatologist recommended brand in the country.

Studies reveal that more than 58% of men aged 30-50 years suffer from a common type of hair loss1, due to modern lifestyles which has brought about various nutrition related deficiencies and diseases, hair loss being one of them.

HAiROOTZ™ provides key nutrients needed for maintaining healthy hair. Stressful lifestyles often lead to hair greying and hair loss.

HAiROOTZ’s unique formula has grape seed extract containing potent antioxidants, which are 20 times greater than Vitamins E & C 2. Other key ingredients include Biotin which helps prevent excessive hair loss, minerals which have shown to reduce hair thinning, breakage and prevent dandruff and greying.

It also includes key amino acids which would promote hair growth by improved blood circulation to hair roots.

HAiROOTZ™ comes in innovative and consumer friendly packaging with following innovations offered for the first time to ensure consumer compliance:

HAiROOTZ™ will be available across all leading departmental, pharmacy stores and online retailers.

About Dr. Reddy’s

Dr. Reddy’s Laboratories Ltd. (NYSE: RDY) is an integrated pharmaceutical company, committed to providing affordable and innovative medicines for healthier lives. Through its three businesses – Pharmaceutical Services & Active Ingredients, Global Generics and Proprietary Products.

Dr. Reddy’s offers a portfolio of products and services including APIs, custom pharmaceutical services, generics, biosimilars and differentiated formulations.

Our major therapeutic areas of focus are gastro-intestinal, cardiovascular, diabetology, oncology, pain management and anti-infectives. Dr. Reddy’s operates in markets across the globe. Our major markets include – USA, Russia & CIS, Venezuela and India.

For more information, go to: www.drreddys.com

 

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